Media Advisory: Panel of experts to help students get smart about marketing messages at launch of Media Literacy Week

October 25, 2013

Join us on Nov.1, 2013, for a lively discussion on marketing, consumerism and youth with a panel of marketing experts and high school students from across Canada. The event marks the launch of the eighth annual Media Literacy Week, hosted by MediaSmarts and the Canadian Teachers’ Federation (CTF).

View the event broadcast live at 10:30 a.m. (Ottawa time)http://www.youtube.com/user/mediaawareness/live

Over 120 secondary students taking part in the Encounters with Canada national youth forum will interact with experts from the fields of advertising and marketing, privacy and education. The event will be webcast to classrooms in Yukon.

Media Literacy Week continues November 4-8, with dozens of partnering organizations planning a variety of media and digital literacy events across the country. This year’s theme -- What’s Being Sold? Helping Kids Make Sense of Marketing Messages -- encourages parents and educators to talk to young people about a wide range of issues, including food advertising, body image, marketing practices on cell phones and apps and alcohol and tobacco promotions.

WHO:

Opening and closing speakers:

Dianne Woloschuk, President, Canadian Teachers’ Federation
Cathy Wing, Co-Executive Director, MediaSmarts
Anthony Wilson-Smith, President, Historica Canada

Moderator:

Anna-Karina Tabuñar, Broadcaster, Journalist

Panelists:

Ed Cartwright, Vice-President, Corporate Communications, Canadian Marketing Association
Shari Graydon, Author, Media educator
Daphne Guerrero, Manager, Public Education and Outreach, Office of the Privacy Commissioner of Canada
Susan Krashinsky, Advertising and Marketing Reporter, The Globe and Mail

WHERE:

Canadian Museum of Nature, Fourth-Floor Gallery, 240 McLeod Street, Ottawa, ON (Map)

WHEN:

Friday, November 1, 2013
Friday, November 1, 2013 10:30 am – 11:45 am

One-on-one interviews with students and panelists will be available immediately preceding (10:00 a.m.) and following the event (11:45 a.m.)

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Please confirm your attendance with: Maya Shoucair, MediaSmarts, 613-224-7721 x 231, shoucair@mediasmarts.ca